30% of baby boomers have not done any planning for retirement. We needed to change that.
The Alliance for Lifetime income was created to help Americans address the risk of outliving their retirement income. We set out to educate people about the unique benefits of an annuity, and to tell people about the importance of having a source of protected income for life.
Retire Your Risk Testimonial Video Series
Print Campaign
Documentary Style Photography
Social Media Campaign
Traveling VR Event Experience
Google Cardboard
Business Cards
Chief Creative Officer: Jo Shoesmith
Group Creative Director: Regan Kline
Group Creative Director: Jason Tisser
Associate Creative Director: Greg Mills
Associate Creative Director: Brian Bono
Producer: Mike Olk
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