The Challenge:
Porter Design + Motion (PD+M) is an experience design studio that helps clients in the automotive industry create intuitive and beautiful user experiences and interfaces.
PD+M worked with GoodMedia to help reposition the firm and rebrand their visual identity to help differentiate the studio in the marketplace.
The Work:
We start branding projects with a discovery session that is a deep dive into the brand, the customers and then their business goals. From this interview process, we then create a brand strategy book that guides our work, creates a brand positioning that helps target our marketing efforts. Time and time again we would refer back to the guide as we developed each component of the identity and brainstormed new marketing ideas.
The Customer:
GoodMedia helped PD+M to refocus the brand around the automotive industry that dominates their client list. The studio has a unique skill set, reputation and work ethic specifically suited for the uncompromising standards of this industry. PD+M is known for doing the job right the first time, every time, on time.
The Results:
GoodMedia helped develop an identity system that reflects the precision that PD+M brings to their work. With a strong set of visual guidelines, PD+M can move forward with a rollout of their new identity consistently applied across all of their marketing materials.
CREDITS
Agency of Record – GoodMedia
Creative Director: Brian Bono
Agency of Record – GoodMedia
Creative Director: Brian Bono